Is it the End of the Desktop Era?

Everywhere we look these days, it seems computer manufacturers are steering consumers towards tablets and smartphones, but for gamers, desktop PCs still have a viable purpose. Some games lend themselves more to the desktop format but, more importantly, some games aren’t available for tablets or smartphones…yet.
For years, the consumer market has slowly made the transition away from the desktop PC. Laptops were popular for a while, but smartphones have caused many consumers to second guess the need for a full PC. E-mail, photos, and even banking transactions can all be managed through smartphones, which are even more portable than laptops.
But while smartphones are great for gamers on the go, the format can be very limiting. Games must be reconfigured for small screens and touchscreen controls. This limitation has stalled some games that simply don’t translate well to the new format. But even these games know they must eventually make the conversion.
Tablets have offered a larger-screen alternative to gamers. Debuting only two years ago, tablets now hold an estimated 31 percent of the market among Americans who use the Internet, according to New York Daily News. That number is up a full twelve percent from only a year ago and it is expected to continue to grow. Still, the tablet format holds the same limitations as smartphones when it comes to controls.
World of Warcraft, once among the most popular games, is a perfect illustration of the effect of the trend toward smartphones and tablets. When World of Warcraft owner Activision announced membership had dropped to nine million members—it was at ten million only three months earlier—experts speculated that PC-based gaming was an idea whose time had come and gone.
Gamers are increasingly heading toward the beautiful imagery of touchscreen-based games like the Infinity Blade series, which has been compared to World of Warcraft. Not only does this format offer gamers a chance to play anywhere, they also tend to be significantly cheaper than traditional PC-based gaming. Infinity Blade, for instance, is only $5.99, whereas a World of Warcraft subscription is $15 a month.
As the electronics industry switches toward virtualization and Cloud-based computing, desktop PCs will eventually seem unnecessary. Experts predict that in the not-so-distant future, everything will run off Cloud-based servers, with consumers paying monthly fees for access to everything from their operating system to their movies, music, and photos.
Games are, of course, among those items expected to move toward the Cloud. A gamer will only need to turn on a device that connects to the internet to access every game he or she owns. Those consumers who do prefer to remain loyal to the desktop format will only need a monitor, mouse, and keyboard, with connectivity to the internet allowing them to access everything they need.
While the transition is still in progress, desktop PC sales are already lagging far behind sales of other devices. Gamers may be among the few desktop users with continued reliance on the format, but as games turn toward the Cloud, the last remaining desktop gamers are sure to follow.

An avid gamer, Louisa Logan is obsessed. Her favourite games are Counter Strike for after work, Angry Birds for when shes on the tube and Super Mario for total enjoyment. She likes to use Soft 32 to be alerted for when an update is available.

Using PPC to Achieve Financial Success

Behavioral Peaks In Traffic


The first goal in any successful PPC campaign is to use your time to the fullest. What this means is use the season, holidays, cultural events, pop culture, and everything in between to your full advantage. The highest rate of conversions go to the websites and services that are custom fit to a particular need during the time of the year. For example, let's say that a business owner has a website that sells sailing equipment. The first step that particular individual needs to take is create a business model that pertains to the seasons. Nine times out of ten, a person looking to buy sailing equipment isn't going to make a purchase during winter seasons. Cater your business model to accommodate the needs of your customers as the year advances. Perhaps releasing a PPC ad campaign dealing with products that prevent snow damage, cold weather drops, and changes in weather would lead to an increase of conversion of sales for said company. Life changes on a day to day business; Your PPC campaign should take this into consideration.

Create The Need


The key to any successful ad campaign is to create the need within the potential clients. How often are we bombarded with pesky ads, commercials, and products? When an individual needs a particular product; they look for it themselves. This lessons needs to be applied to the ad campaign and used as a standard when trying to promote products or services. If you annoy the customer then there's a good chance there won't be a conversion of sales. What the goal needs to be with your PPC campaign is to provide a product that creates want and attraction without having to annoy customers. Look at the most successful businesses in the world; what do they all have in common? They all have a product that sells itself rather than having to advertise their products, or services, on every commercial.

You Get Out What You Put In


With an successful PPC ad campaign; you get out of it what you put in. Many starting businesses are afraid to spend money when creating ads and promoting their product. The most important element when deciding whether or not to the budget ceiling needs to be increased is with research first, and gut instinct second. Don't blindly blow your money for a product or service that isn't well researched and sought after. When you notice a sudden increase of popularity in your niche, it's time to go all in. Many times a company will fall short because they didn't capitalize on promoting their services during the time of need. As stated earlier, when you see a want and need for your product or service, increase the budget ceiling. When starting out with a PPC campaign there are 2 major mistakes impulsive spending and doubt. If you have a product that isn't sought after then devoting all your capital to a PPC campaign might not be the best option. On the flip side, don't over-analyze to the point where it prevents you from making smart investments.

Wrap Up


If you've learned anything from this article it should be the following 3 key components.

1. Use the time of year, holiday, change in pop culture, movies, and everything in between to your full advantage to get the biggest conversion rate.
2. Create ads that create need and want.
3. Be willing to spend money, or conserve money, when the market is properly researched and shows profitability or loss.

When these 3 key components are used in conjunction with one another, PPC campaigns can soar. The financial success your business deserves is already waiting for you if you've took the time to research and advertise correctly. Remember a happy customer is going to be a returning customer.          

Online Business Opportunities

@JulianaPayson on Twitter is a Serial Entrepreneur and has made tonnes of success out of running online business campaigns. If you are interested in a hosting affiliate program, please feel free to reach out on twitter. InMotion Hosting are a top web hosting company based in Los Angeles, well known for their range of bestselling hosting packages you can enjoy being a part of.

A Writing Style for Business


The KISS (Keep it Simple, Stupid) method can apply to a variety of problem-solving tasks, especially in business writing. The proofreading professionals are always telling us the reader doesn't come to your website looking to be entertained with flowery language and witty catchphrases. He can buy a book or go to the theater for that.

He visits a site to find some specific information, learn how to do something or to buy something... and he doesn't want to be distracted with a song and dance.

This is the time for some clear, concise, and correct writing. That is, if you want to make some money.

Some Business Writing Tips

 Provide Results. Tune into what your readers are looking for. Show how you can help solve their problems instead of just listing your talents. Become “you” orientated.

 Use The Active Voice. It works better than the passive voice because it's more compelling and concise. It helps energise the reader to focus on what you are saying. It's better to say, “we will ship your order this afternoon” instead of “we will arrange to have your order shipped this afternoon.”

• Tone Down The Language. Keep the language simple, unless you are marketing Shakespearean sonnets. Too much gets lost when the language gets complicated. You want the reader to get the big idea... and not get confused with the big words.

 Less is More. Website visitors are notorious for skimming the written page. Retain their attention by cutting out unneeded words. Also, keep your sentences and paragraphs short. Get to the point quickly and concisely. Professional proofreading services are good at this.

 Be Nice. Sometimes, in this hectic internet environment, we forget there's a real person on the other end of the wire. This is when a simple “please” or “thank you” can move mountains.

 Maintain a Conversational Tone. Write as you would speak. This relaxes the reader. It's easier for readers to feel comfortable with the big idea if they feel they are in the flow of a conversation. Most of us don't want to struggle through a formal presentation that reminds us of our school days.

 Get a Second Opinion. If it's something important, get somebody to check your writing. Better still; consider what the proofreading services have to offer. It just might save that difficult deal.

 Check Your Quotations. Be careful with this. Don't quote an associate without reconfirming the facts. Selective amnesia in the business world is quite common.

 Provide Context For Readers. Always begin your writing by introducing your main point at the beginning of the first paragraph. Then, follow with your sub points in the beginning of succeeding paragraphs. The final paragraph should provide a conclusion about the main point introduced in the first paragraph.

Some writing style rules are not hard and fast. This is when common sense should be exercised by the writer. However, it's best to keep to the rules when they fit the occasion. It's less confusing to the reader.

The Best Browser Addons For Firefox and Chrome

Internet add-ons and tools are a great way of enhancing your browser’s capabilities and potential. Browser tools can make a real difference to the end user. These small and unique programs can extend the capacity of browser functions, enabling a more professional and welcoming approach to internet usage. New browser add-ons are always being introduced to the market. Here are five of the best for both Firefox and Chrome:
5 of the Best for Firefox:
Adblock Plus 2.1.2
This free browser add-on is a great tool for blocking those annoying pop up advertisements and banners. It uses the clever concept of blocking HTTP addresses according to their source address.
Works with Firefox 8.0 and later.
Firebug
A useful browser tool enabling the user to edit, de-bug and monitor CSS, HTML and Javascript live in any page. Firebug opens in a separate window (if required) and gives you the ultimate management of which websites you want to use it for.
Works with Firefox 13.0 and later.
Easy YouTube Video Downloader
Downloads YouTube videos in FLV, MP3, 3GP, MP4, 720p and 1080p FULL-HD video formats. An add-on appears in the top right hand corner of the YouTube video, allowing you to convert it at the touch of a button.
Works with Firefox 7.0 and later.
WOT – Safe Surfing
WOT (Web of Trust) is a safe browsing tool that works as a warning device for risky websites. It’s a unique community-based service that allows you to see other people’s experiences of websites via a single colour co-ordinated icon.
Works with Firefox 3.0 and later.
Flagfox
This browser add-on displays a flag depicting which country the webserver currently resides. Additionally, a number of other great tools are available including site safety and malware checks, language translation and diagnostics.
Works with Firefox 3.6 and later.
5 of the Best for Chrome:
Google Dictionary
A simple, yet effective browser tool which enables an instant pop-up definition of a word when double-clicked. This is a fantastic time-saving add-on; no need to open new tabs to check or review documents.
Works with Chrome 3.0 and later.
Google Calendar
Get organized with this free scheduling software. See-at-a-glance your diary and share your meetings and appointments with friends, family and colleagues. The calendar automatically recognizes events in external web pages such as Facebook, and allows you to add these to your diary with a single click.
Works with Chrome 7.0 and later.
Chrome to Phone
Allows you to quickly send information such as maps and phone numbers and other links to your Android phone or tablet quickly and efficiently using an icon or right-click menu facility. The Chrome to Phone app will also need to be downloaded to your mobile device.
Works with Chrome 7.0 and later.
Click&Clean
This browser add-on allows the easy removal of browser history, domain-based tab removal and privacy setting editing. Surf and shop on-line knowing your personal information remains a secret.
Works with Chrome 7.0 and later.
Send to Kindle
Transfer web pages, blogs and articles straight to your Kindle. Perfect for use with Wikipedia and Google Reader and with the added advantage that it removes all the un-wanted advertisements and pop-ups.
Works with Chrome 17 and later.

Louisa Logan is an interent enthusiast and is always looking for the latest addon, download, trick or tip. Her favourite sites are Soft 32, Mashable and Techcrunch.

Era of Mobile Application Development in Corporate World

Over the past few years, organizations of every sector have come to identify that the benefits of mobile application is the best way to serve customer needs. Employees and employers are carrying high-end devices and they more likely to surf internet through their devices only. Indeed, they heavily rely on their devices to access information from professional to private one. Today, almost every professional carries a mobile device that is equipped with high-end technology. Global IT leaders understand this intrinsic underlying need of the people and are selecting the best platform to fulfill it.
Mobile computing environment is not new to the genre, in fact; everything has been transacted through it only. From pizza ordering and gaming to the booking of traveling tickets, mobile devices have been widely used. These devices are highly helpful as well as produce optimal results and maximum return on investment for the companies. More and more number of companies is turning towards mobile applications in order to provide ease to their end-users.
Laptops, mobiles and palmtops provide high-degree of portability and are renowned to offer unparallel convenience to its users. This has inflicted a wave of mobile application development in the corporate world. IT companies are looking towards mobile application development to produce exactly what the clients’ need. These companies develop high-performing suitable mobile applications that are flexible, usable and secure at the same time. Their developers create need based, mobile apps in order to render consistent workflow operations.
Creative software development team of IT firms carries deep understanding about each aspect of technology; functionality and business objectives. Developers can also create games and have substantial expertise:
  • A broad variety of gaming environments
  • Visually stunning features
  • Multiple functions in each game
  • Spectacular themes  
Their mobile development services are flexible customized as per your requirement. Not surprisingly, mobile applications have transmuted the genre and have improved the underlying functionality of the organizations. IT firms are developing specific applications for the mobiles users irrespective of their environments or industries from health care, manufacturing`g, engineering, to hospitality, real estate, etc. Irrespective of the mobile devices, application developers render robust and scalable mobile software to help extend your business. Their core technical and project management team along with will guide you from a basic business idea to the final stage of implementation in an economical manner.  They deliver a class business tool specially engineered to serve the particular requirements of your business.  
Today, global companies are moving towards, Windows, Android, BlackBerry, Symbian and iPhone application development to provide comprehensive set of services. Today, more mobile applications are being added in order to justify the requirements of the corporate world. This way the mobile application development is being increasingly popular in corporate world.

Important tips for a functional website design

Use Title tag
Always use a title tag. A title tag is a HTML element which shows up in the browser window above the menu bar. This tag should contain a brief description about the page\’s content. Using a title relevant to the page will makes it easy for the website visitors to get an idea about the page\’s content with a glance at the title. Also, the text you are going to place in this tag is used by major search engines to identify a proper category for your website (ecommerce website, a local pet store, an information portal e.t.c., )
 
Site Search box
The content of a website is distributed among the inner pages along with the home page. So, when a visitor lands on the website\’s home page, a site wide search box will help the visitor quickly jump to the inner page which has got the content he is searching for. This is much better than the user navigating to each page in search of the content he is interested in.
Rich media
A picture is worth thousand words, goes an old adage. Rich media like images, audio, video and animated content certainly add that wow factor to a website. However, overdoing it has many drawbacks like slow page load time, distracting the website visitor from other valuable text information, e.t.c. The pages with heavy graphics and rich media are also penalized by search engines.
Site map
A site map is a page which has the complete navigation picture about a website\’s page structure. A site map is not only useful for a human visitor, but also helps search engines to know about all the pages of a website. Without a sitemap, the search engines may never find and index certain pages within the site at all. Also, a technically inclined user can choose to submit his website\’s sitemap to major search engines for additional value. This will eventually improve the search rankings also.
Content placement
The most importatnt content of every page should be placed preferably in the first two paragraphs. This will help website visitors as well as search engines to understand the content quickly. The minute details about the topic of the page can be placed in the next paragraphs. Use header tags like h1, h2, h3 e.t.c for easier classification of topics and sub-topics within a page. Using proper HTML tags like Header tags, strong tag, embed tag e.t.c for the main keywords in the website helps search engines and user together in understanding the key points highlighted without much effort.
Custom error pages
A very simple yet often ignored design concept is creating custom error pages for broken links or server errors. Create simple custom pages for  errors like page not found, forbidden and server errors in a non-technical language. This will help novice users to understand what the problem is and then allows them to navigate to other pages within the website. Else, they may leave the site.

author bio :  The author is an internet marketing professional with over 8 years of experience. He currently holds the position of director for an SEO company in India. The author also assists an Orange county web design firm (BusinessesAtoZ) in their online lead generation.
The author assists an orange county web design company in their business lead generation